Our 2023 agenda was as follows:

 

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8:00 AM – 9:00 AM – Networking Breakfast Reception

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9:00 AM – 9:05 AM – My Digital Shelf Welcome Speech

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Sarah Kingham, Director, My Digital Shelf​​

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 9:05 AM – 9:15 AM – Co-Chairperson's Introduction and Event Overview

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Maja Memic, Head of eCommerce, Heineken Netherlands

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Gerbrand Hoogvliet, Head of eCommerce NL, FrieslandCampina

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9:15 AM – 9:45 AM – Omnichannel & Retail Media brand activation with Jumbo Supermarkten

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Tim Hehenkamp, eCommerce, Tech & Data Director, Jumbo Supermarkten​

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Lisette Fransen, Head of Retail Media, Jumbo Supermarkten

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• Get the latest insights into Jumbo's Omnichannel focused customer engagement strategies for success

• Hear the eCommerce best practices and learn how to optimise your products and brand visibility on Jumbo’s digital shelf

• Get the tips on targeted advertising, personalisation and achieving higher returns on your retail media investment with Jumbo

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9:45 AM – 10:10 AM – Demystifying eCommerce – Analogies & Algorithms

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Kieran Bansi, Head of Category Management & Shopper Marketing, Jack Link's

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• Learn about Jack Link’s eCommerce journey from the perspective of a medium enterprise. 

• Hear about the mindset shift to omnichannel and the focus on the basics to support frictionless shopping for our shoppers.

• Discover the steps that can be taken to onboard the wider organization into the e-commerce channel, with a particular focus on multi-channel grocers.

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 10:10 AM – 10:35 AM –  How to build Brands via Albert Heijn Retail Media?

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Bas Komen, Director Sales & Media Performance, Albert Heijn

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Maja Memic, Head of eCommerce, Heineken Netherlands

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10:35 AM - 11:00 AM – Networking Coffee Break

 

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11:00 AM - 11:25 AM – Creating perfect product content with AI: Capture, enrich, and deliver data to global standards

 

Koen Looijmans, Executive Vice President, Retail PX, Products Up

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• Top consumer trends that are transforming CPG product content (ie. rising interest in sustainability)

• Increasing regulation surrounding product data standards worldwide

• The biggest obstacles CPG brands face in creating and delivering perfect product content

• How CPG brands can combine smart technologies (ie. OCR and AI) to better capture product data according to global standards

• What the future of CPG product content looks like and the technologies that will disrupt how companies operate

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11:25 AM – 11:50 AM – Enhancing eCommerce Success through Product Packaging

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Mohamad Mohamad, Global Category Director, Coty

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• Learn about the role of packaging in influencing the online customer perception and brand image

• Learn the best practices in eCommerce packaging such as personalisation and aligning with product and brand identity

• Get the tips on how to overcome potential difficulties in maintaining branding consistency across various packaging sizes and formats

• Discover the latest trends and innovations in product packaging, such the role of augmented reality (AR) and the use of QR codes or NFC tags for interactive packaging experiences.​

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11:50 PM - 12:15 PM – Managing Brands visibility in ecommerce

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Gael Peigné, Client Partnership, Shalion

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• eCommerce Visibility Definition: Components of Brand visibility on ecommerce site and how it differs to offline visibility

• PDP Limits: Constraints on the content displayed on a product's detail page, affecting its SEO effectiveness

• E-retail Media Types & Objectives: Digital advertising formats within e-commerce platforms aimed at brand recruitment or driving conversions

• eCommerce Visibility KPIs: Recommended metrics to assess the effectiveness of visibility strategies

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12:15 PM - 1:15 PM – Networking Lunch Break

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1:15 PM - 1:40 PM – The latest innovations for FMCGs with PLUS Retail

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Stephan Bosman, Head of eCommerce & Omnichannel, PLUS Retail

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• Get the latest updates on the online growth and future strategic planning of PLUS Retail, including their merge with COOP

• Hear about the latest partnership, media and sales opportunities available that your brand can leverage with PLUS Retail

• Get the tips and insights on how to get the best ROI and product visibility on the digital shelf with PLUS Retail

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 1:40 PM - 2:15 PM – Enhancing the Retailer-Supplier relationship for eCommerce success

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Jolanda Lamboo, Head of eCommerce, Nestlé

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Sjors de Ruijter, Head of Sales Benelux, Reckitt Benckiser

 

​Stephan Bosman, Head of eCommerce & Omnichannel, PLUS Retail

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Gerald Tesselaar, Sales Manager, Key Accounts, Albert Heijn

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• Get the guidance on how to plan what ‘you’ want to achieve with your online retailer partnerships and how to measure the success

• Understand the Grocery retailers ‘capabilities’ and how you can leverage these in the online channel

• Learn how to Create a ‘joint’ strategy with your retail partners and how to align it with your larger commercial plan

• Get the tips on how to celebrate your successes together with your retail partnerships and strengthen these relationships in the long term

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2:15 PM - 2:40 PM – Winning Strategies for the new Digital Shopper

 

Andrew Pearl, VP Industry Insights, Profitero

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• Discover the latest Profitero insights based on its global Shopper research and 7th annual eCommerce Benchmarking survey

• Hear how your Digital Shelf presence will influence both online and in-store shopping decisions

• Understand why you must think Digital First in order to win on the digital shelf and avoid losing shoppers to your competitors

• Learn how brands of all sizes are adapting to the requirements of the new Digital shopper

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2:40 PM – 3:05 PM – Understanding the Moment of Choice for Spirits Digital Shoppers

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Efrain Rosario, Global Head of Futures & Omnichannel Shopper Insights, Diageo

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• Discover how consumers shop & buy spirits online and offline

• Learn about their triggers and barriers to purchase of the category

• Shape the future digital commerce experience to enhance spirits buyers’ overall consumer journey​

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3:05 PM - 3:30 PM – Networking Coffee Break

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3:30 PM – 3:55 PM – Unlocking 1st Party Data for FMCG Growth Leveraging the Power of Receipts & Insights

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Mario Invernizzi, EVP Sales EMEA, Snipp

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• Why FMCG brands need a robust 1st party data strategy more than ever

• How receipt data can fuel consumer engagement and growth

• Get inspired by examples from global FMCGs 1st party data activations and strategies

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3:55 PM – 4:20 PM – Quick Commerce 2.0 - scaling up and winning in your category

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Patrick Diamandas, Retail Media Lead NL & DE, Flink

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• Discover how your brand can leverage the partnership opportunities with quick commerce delivery solution providers

• Learn how to analyse the data from your partners in the on demand delivery space to optimise your eCommerce consumer engagement

• Get the tips and insights on how to scale up your brands’ visibility, performance and sales with Flink and win in your category

 

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4:20 PM - 4:45 PM – Launching a new brand online - A Starbuck's case study

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Jelmer Yde Bergsma, Sr. Commercial Manager Starbucks, Arla Foods

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Thomas Woerdenbag, eCommerce Manager Qcom & New Channels, Arla Foods

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• Hear a case study on Arla's execution of the sampling of their Starbuck's coffee launch with Flink

• Get the tips and insights on the on-demand promotions and activations that your brands can leverage online

• Get an insight into the online shopper journey for a global brand and how to target your consumers along the digital path to purchase​

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4:45 PM- 4:55 PM – Co-Chairperson's Event Summary and Closing Remarks

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Maja Memic, Head of eCommerce, Heineken Netherlands

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Gerbrand Hoogvliet, Head of eCommerce NL, FrieslandCampina

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4:55 PM - 5:00 PM – My Digital Shelf Thank you and Closing Remarks

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Sarah Kingham, Director, My Digital Shelf

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5:00 PM - 5:05 PM – Networking Drinks Reception Welcome Speech

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Julia Kennedy, Regional Director, PriceSpider

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5:05 PM - 6:05 PM – Networking Drinks Reception

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