Our 2024 agenda was as follows:

 

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8:00 AM – 9:00 AM – Networking Breakfast Reception

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9:00 AM – 9:05 AM – My Digital Shelf Welcome Speech

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Sarah Kingham, Director, My Digital Shelf​​

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 9:05 AM – 9:15 AM – Chairperson's Introduction and Event Overview

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Jolanda Lamboo, Head of eCommerce, Nestle​

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9:15 AM – 9:40 AM – Beyond Conversions: How Retail Media Drives Full-Funnel Impact Across Brand Growth and Sales

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Dominique Tang, Proposition Developer Retail Media, Jumbo Supermarkten​​

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• Media consumption and offering is (continuously) changing

• Therefore, advertising strategies and solutions are changing

• Retail media is often looked at for conversion goals, but it could do so much more

• Challenges:

  • Organization (internal and external roles & responsibilities )

  • Standardization

  • Validation

• Data as the heart of your media strategy

• Case

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9:40 AM – 10:05 AM – Leveraging Digital Shelf Analytics to turn CARS Insights into Actions

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Francis Nicholas, VP Product Strategy, eStoreBrands

Murat de Picciotto, Global Head of eCommerce, Galderma

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​​​ 10:05 AM – 10:30 AM –  ​Getting the most out of your Retail Media campaigns

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Bas Komen, Director Sales & Media Performance, Albert Heijn

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10:30 AM - 10:55 AM – Networking Coffee Break

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10:55 AM - 11:20 AM – How to drive incrementality and improve consumer experience and sales through successful Retailer collaborations

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Marlies Mols, Head of Culture, Entertainment, Media, & Digital Northern Europe, Diageo

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• Measurement as a Challenge and Opportunity

• Jointly Driving Incrementality through experiences 

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​11:20 AM – 11:45 AM – From Silos to Synergy: ABC of eCommerce Integration

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Natalie James, Head of eCommerce Europe, Brown-Forman

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• Kickoff: Why eCommerce Matters in FMCG - Lets touch on the role  eCommerce plays in driving growth and staying competitive.

• eCommerce Synergy: The Power of Integration - A unified eCommerce approach enhances efficiency and customer satisfaction.

• Dream Team: Building Your eCommerce A-Team - Who: essential roles and the importance of diverse skill sets for a high-performing team.

• Skill Up: Training for eCommerce Excellence - The need for continuous learning and cross-training to keep skills sharp.

• Collab Culture: Breaking Down Silos - On strategies for fostering open communication and collaboration across departments.

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11:45 PM - 12:10 PM - Incremental Share of Voice: Optimising your retail media investment

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Gael Peigné, Vice President of Product, Shalion

As visibility elements on ecommerce sites continue to evolve, there's a growing need to enhance the measurement of media investment outcomes. This presentation will explore how the development of retail media has disrupted the digital shelf industry and share insights on future practices in retail media.

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12:10 PM - 12:35 PM – Digital Transformation in an FMCG business

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Tom Zegers, Digital Acceleration Lead, Coca-Cola Europacific Partners

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 12:35 - 1:35 – Networking Lunch Break

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1:35 - 2:00 – From FOMO to Focus - Understand what Digital leaders do differently to drive true Omnichannel growth

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Andrew Pearl, VP Industry Insights, Profitero

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• Sharing the latest insights from Profitero's 2024 Global Benchmark survey to highlight the 10 hallmarks of Omnichannel leadership

• Clarity on the role of Digital Centres of Excellence to drive eCommerce understanding throughout your organisation

• Define the role of Digital in influencing your retail partners and shoppers through eCat Man expertise

• Highlight the role of 3rd parties to accelerate your AI adoption

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2:00 PM - 2:25 PM – The best content that converts - using AI and machine learning and what is the best for A/B Testing

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                                                               Sushma Earaiah, Global eCommerce Director, Unilever

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• How Unilever is innovating on visual content automation using Gen AI

• Efficiency of written content automation using GPT

• Measuring content efficiency and A/B testing

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2:25 PM – 2:50 PM – eCommerce in FMCG: Empowering the Direct-to-Consumer Edge for Omnichannel Growth

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Mario Invernizzi, EVP Sales EMEA, Snipp

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• Learn how eCommerce and digital channels are uniquely positioned to directly communicate — and sell — to all-consumers in the FMCG world.

• Learn how eCommerce channels can lead in building a unified Consumer profile by integrating both offline and online data, establishing a company-wide consumer-first mindset.

• Learn how eCommerce-driven promotions, behavioral rewards, and cross-channel incentives can lay the foundation for lifelong consumer engagement.

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2:50 PM – 3:15 PM – Networking Coffee Break

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3:15 PM – 3:40 PM – How do you leverage Revenue Management for eCommerce?

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Murat Derindere, Customer Development Director, Unilever

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• Hear how the transformation and implementation of Revenue Growth Management for eCommerce

• What are the key aspects and strategic elements when using the online channel?

• A successful execution, a case study, and key takeaways of innovative ways of using eCommerce

• Is it enough? What is next?

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3:40 PM - 4:05 PM – Quick Commerce 2.0 - scaling up and winning in your category

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Patrick Diamandas, Head of Retail Media, Flink

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4:05 PM - 4:30 PM – Empowering everyday convenience for FMCG success

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Robert Jan Koopman, Global Head of Grocery & Convenience, Just Eat Takeaway.com

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4:30 PM - 4:40 PM – Chairperson's Event Summary and Closing Remarks

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Jolanda Lamboo, Head of eCommerce, Nestle

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4:40 PM - 4:45 PM – My Digital Shelf Thank you and Closing Remarks

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Sarah Kingham, Director, My Digital Shelf​

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4:45 PM - 5:45 PM – Networking Drinks Reception

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